Platform Overview

Learn how AdHedge's contextual intelligence platform works across different use cases and integration scenarios.

Architecture Overview

AdHedge is built from the ground up to revolutionize how digital advertising understands and leverages content. At its core, our platform continuously indexes and analyzes multimodal content—from text and images to video and audio—delivering real-time contextual intelligence that powers smarter advertising decisions.

Intelligent Architecture for Every Partner

Our architecture eliminates the complex burden of content analysis and contextual understanding from our partners. For DSPs, this means instant access to rich contextual signals during bid-time decisions, enabling more intelligent and brand-safe ad placements. Advertisers gain unprecedented visibility into campaign performance through real-time contextual insights, understanding exactly which contexts drive engagement and conversions.

Publishers benefit in multiple ways: first, by automatically exposing their valuable contextual inventory to advertisers in a format that drives premium demand; and second, through detailed analytics that reveal which contexts consistently generate the highest revenue. This intelligence enables publishers to optimize their content strategy and maximize yield.

Core Components

This powerful ecosystem is made possible through three seamlessly integrated components:

Publisher Integration

AdHedge empowers mobile app publishers with two transformative capabilities: intelligent content indexing for enhanced bid enrichment and comprehensive content value analytics. Our platform seamlessly integrates with your existing infrastructure to unlock premium advertising demand and deliver actionable content insights.

Integration Steps

POST /api/v1/content
{
  "content_id": "mobile-content-unique-id-12345",
  "text": "Breaking: New feature launched in our app!",
  "images": ["https://yourcdn.com/image1.jpg"],
  "videos": ["https://yourcdn.com/video1.mp4"]
}

{
  "ext": {
    "AdHedge": {
      "content_id": "mobile-content-unique-id-12345"
    }
  }
}

Advertiser Integration

AdHedge provides advertisers with granular campaign-level contextual intelligence through a simple script integration. By embedding our lightweight tracking script in your ads, you'll receive detailed insights about which contexts drive the best performance for each campaign.

Integration Steps

// Generate via API
const campaign = await adhedge.createCampaign({
  name: 'Q4 Brand Campaign',
  settings: {
    brandSafety: 'strict',
    contextualTargeting: true
  }
});

// Get script tag
const scriptTag = campaign.getTrackingScript();

<div class="ad-creative">
  <!-- Your ad content -->
  <script async src="https://track.adhedge.io/campaign/ABC123"></script>
</div>

DSP Integration

AdHedge provides DSPs with a high-performance S2S Context API that delivers real-time contextual signals for bid decisioning. Access is managed through our enterprise onboarding process, ensuring seamless integration and customized signal delivery based on your subscription tier.

Integration Process

// Example: Context API request
const contextSignals = await fetch('https://api.adhedge.io/v1/context', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    url: 'https://publisher.com/article',           // URL of the content
    app_bundle: 'com.publisher.app',               // App bundle ID
    content_id: 'publisher-content-123'            // AdHedge content ID
  })
});

{
  "iab_categories": ["IAB-1", "IAB-2"],     // Standard IAB content categories
  "brand_safety": {                          // Brand safety signals
    "adult": false,
    "hate_speech": false,
    "violence": false
  },
  "trends": {                                // Premium: Proprietary trends
    "engagement_score": 0.87,
    "trending_topics": ["AI", "Technology"]
  }
}

Performance & Scale

Our platform is built for enterprise-scale deployments:

• Latency: Under 50 milliseconds for content analysis, under 10 milliseconds for bidding
• Availability: 99.99% uptime SLA
• Scale: Over 100,000 QPS for bidding, over 10,000 QPS for content analysis
• Global: Edge processing in more than 15 regions

Security & Compliance

AdHedge is built with privacy and security at its core:

• SOC 2 Type II certified
• GDPR and CCPA compliant
• No personal data collection or processing
• Regular security audits and penetration testing

Next Steps

Ready to integrate? Choose your path:

• Publisher Integration Guide
• Advertiser Integration Guide
• DSP Integration Guide

Need help? Contact our technical support team for assistance.