DSP Integration Guide

Integrate with Adhedge's platform to access premium inventory and optimize your bidding strategies.

Integration Overview

Technical Requirements

  • Infrastructure requirements
  • Protocol support
  • QPS capabilities
  • Latency requirements

Authentication

  • API credentials
  • OAuth implementation
  • Token management
  • Security best practices

Real-Time Bidding

OpenRTB Integration

  • Bid request format
  • Bid response format
  • Auction mechanics
  • Timeout handling

Bidding Protocol

  • Bid stream access
  • Price floors
  • Currency handling
  • Deal ID support

Advanced Features

Inventory Access

  • Supply quality
  • Publisher relationships
  • Private marketplace
  • Preferred deals setup

Targeting Capabilities

  • Audience segments
  • Contextual targeting
  • Geographic targeting
  • Device targeting

Optimization

Bid Optimization

  • Dynamic pricing
  • Win rate optimization
  • Budget pacing
  • Frequency management

Quality Control

  • Brand safety
  • Viewability standards
  • Invalid traffic filtering
  • Block lists

Reporting & Analytics

Performance Metrics

  • Bid performance
  • Win rates
  • Spend analysis
  • ROI tracking

Data Access

  • Real-time reporting
  • Historical data
  • Custom reports
  • API endpoints

Technical Reference

API Documentation

  • Endpoint reference
  • Request/response formats
  • Error codes
  • Rate limits

Implementation Guide

  • Integration checklist
  • Testing procedures
  • Production deployment
  • Monitoring tools

Support

Troubleshooting

  • Common issues
  • Debug tools
  • Error resolution
  • Support channels

Best Practices

  • Performance optimization
  • Scaling strategies
  • Maintenance procedures
  • Update guidelines

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