Final Considerations

Important information about mandatory requirements, analytics adoption, and next steps for successful integration.

Remember that content indexing is mandatory for all publishers, while analytics integration is optional but recommended. Ensure you have completed the basic content indexing setup before proceeding with analytics integration.

Mandatory Content Indexing

Regardless of whether you opt into premium analytics, content indexing (via API/UI upload and bid enrichment) is required to establish a baseline for advertiser trust and data correlation.

Adoption of Callback Analytics

While not required for basic bid enrichment, integrating callback analytics is highly recommended to access the full suite of premium insights, enabling you to charge based on CPM for advanced content valuation.

Next Steps

Before going live, ensure you have:

  1. Implemented content indexing for all your content
  2. Added content IDs to all bid requests
  3. Tested the integration in a development environment

Work with your technical team to integrate the API for content upload and ensure that your bid requests include the custom "AdHedge" extension. Then, evaluate the benefits of enabling callback analytics for deeper revenue and performance analysis.

By following these integration steps, your content is not only exposed to more advertisers but is also indexed and analyzed to provide actionable insights—helping you optimize both ad revenue and content strategy.

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