Advertisers Guide

Master Adhedge's advertising platform to reach your target audience effectively and optimize your campaigns.

Getting Started

Platform Overview

Account setup
Dashboard navigation
Key features
Campaign structure

Campaign Creation

Campaign types
Targeting options
Budget management
Creative requirements

Campaign Management

Audience Targeting

Demographic targeting
Geographic targeting
Behavioral targeting
Custom audiences

Creative Management

Format specifications
Creative best practices
Dynamic creative optimization
A/B testing

Optimization

Performance Optimization

Bid management
Budget allocation
Frequency capping
Dayparting

Campaign Analytics

Performance metrics
Conversion tracking
Attribution modeling
ROI analysis

Advanced Features

Programmatic Buying

Real-time bidding
Deal ID setup
Private marketplace access
Preferred deals

Brand Safety

Brand safety controls
Blocklist management
Category exclusions
Inventory quality

Reporting & Analytics

Standard Reports

Campaign performance
Audience insights
Creative performance
Cost analysis

Custom Analytics

Custom report builder
Data visualization
Export capabilities
API integration

Technical Integration

Tracking Implementation

Pixel implementation
Conversion tracking
Event tracking
Mobile measurement

API Access

Authentication
Endpoints
Rate limits
Use cases